PUG CONSULTANCY

Videogame Industry Solutions

About

WHAT IS PUG?

PUG Consultancy is a games and entertainment-oriented creative and media company. We provide our clients with connections, solutions and entertainment services to meet any scale and budget.

As games industry specialists, talk to PUG first - we’re the only consultancy you’ll need. PUG offers you and your brands a two-pronged approach: external client relations, and internal creative services and management.

WHAT DOES PUG OFFER?

1. comms / pr

Break down barriers between consumers, media and business through PUG’s multi-level approach to public relations and external communications.

2. social media

Let PUG handle the tricky and time-consuming – but brand-critical – social media strategy process in-house, backed by some of the industry’s best, proven social media experts.

3. marketing

PUG knows marketing in the games and entertainment industries - led by proven marketers and industry analysts. Take your brand off the screen, into the community and beyond.

4. creative

Backed by PUG’s in-house designers, we can craft entire websites and creative executions to any scale. Start your next ad campaign, media blitz, video piece, invite or creative task by working with PUG first.

WHO'S BEHIND PUG?

Guy 'Yug' Blomberg

Creative Strategist

Spending over a decade as a professional web graphic designer, Yug founded the popular gaming website AustralianGamer.com in 2005 (now merged into Gameplanet network). Over the years he's worked across all sectors of the gaming industry as a developer (Auran), community manager (Sega Creative Assembly), producer (GameDamage), marketing & adsales manager (MCV Pacific), and journalist (Gameplanet). He is the creator of the world's first videogame cocktail bars - The Mana Bar - based in Brisbane and Melbourne, Australia. Passionately working to promote and bring together the different sectors of the videogame industry, he entertains and informs as a well known personality to consumers and the industry alike.

Patrick 'Patch' Kolan

Marketing & Communications

With more than 13 years in the entertainment industry, Patch has been involved with some of the world’s biggest games and entertainment publications. Prior to recent successes with INSERT COIN(S) gaming events and numerous start-ups, Patch co-founded IGN.com’s Australian branch in 2006 and worked as Entertainment Editor until 2011. He has also worked across PR, marketing, social media management, sales and graphic design, as well as regularly appearing on camera and behind it. His work has appeared in print, online and on screens for outlets as diverse as The Australian, HYPER Magazine, Rotten Tomatoes, News.com.au and Cleo.

Kurtis Wakefield

Business Manager

An experienced business owner and operator, Kurtis comes to PUG from a background of accounting, business development and small- and medium-business consulting. In addition, he has dealt in direct-to-consumer and direct-relationship marketing in the international beverage industry, worked across financial services and sales industries in Australian, New Zealand and US markets and has a passionate interest in new business development. He also has extensive hands-on experience in marketing across a variety of media.

Services

Marketing Solutions

From world-class events to subversive marketing campaigns, PUG can tailor a marketing solution for your brand. Whether you need a run of custom SEO terms for your database or a well-spoken representative for your brand on TV, trust PUG to deliver your next marketing campaign.

  • Top line events/community events
  • Offline advertising (street)
  • Non-traditional ads
  • Subversive/cross promotional advertising
  • Merchandising/boutique pieces
  • Online (specialist/non-specialist)
  • SEO/SEM optimisation
  • Market/industry analysis
  • Brand representation (TV/Radio/etc)

Creative and Design

If you need a creative execution, PUG has you covered. We can deliver small and large-scale design tasks to suit any budget - from display media and finished art to entire websites. If you’re after ad campaigns, need a video produced or event hosted, talk to PUG for the best creative solutions.

  • Website design and development
  • Finished art (posters, business cards, etc)
  • Video production
  • Copywriting (custom branding)
  • Billboards, outdoor advertising campaigns
  • Photography
  • MC Duties

Social Media

Managing your brand's public social media identity is an essential component of just about any business marketing strategy. If handled poorly, the results can be disastrous. Thankfully, PUG are leaders in brand positioning on social media networks. We can craft entire social media management campaigns, implement them and track results across a variety of leading platforms. If you need optimized social media campaigns, talk to PUG first.

  • Social media strategy
  • Implimentation and management
  • Facebook start-up
  • Twitter management
  • Third-party client website management

Corporate Comms

Don’t take chances with your brand representation - talk to PUG about your corporate communications and social media management first. PUG has expertise in crafting everything from pitches and email blasts to press releases and damage control.

  • Press releases
  • Mailouts, newsletters
  • Invites
  • Damage control/positioning

Making Connections

Finding the right person for the job - either at PUG or externally - is what we do. If you need the best-of-the-best for whatever the role, talk to PUG and let us take the stress out of talent-hunting and hiring.

  • Hiring/staff
  • Contracting/outsourcing
  • Live demo/TV spots
  • Promo people
  • Networking/introductions
  • Client/media escorts (publicist)

Everything in between

PUG exists to work with you to bring your creative concepts to fruition. If you can dream it up, PUG can help you make it a reality. From events, social media, web development, video content and campaigns to raw design, hiring, PR and advertising, talk to PUG first for all your games industry needs.

Partners

The key to a great execution is creative collaboration.

PUG's extensive database of close and trusted contacts is at your disposal. Utilizing carefully managed professional contacts cultivated through years of experience, PUG can put you in immediate and direct contact with leaders of the games and and entertainment industry - from publishers, developers and distributors to key media representatives, educational outlets, venues and more.

If you need a contact, trust PUG to connect the dots.




Contact

Let's keep in touch

If you'd like to get in touch with PUG, please fill in the form below and we will get in touch with you as soon as possible.

Contact info

Guy 'Yug' Blomberg
Phone: +61 417 084 821
Email: yug@pugconsultancy.com

Patrick 'Patch' Kolan
Phone: +61 403 302 266
Email: patch@pugconsultancy.com

Kurtis Wakefield
Phone: +61 414 646 302
Email: kurtis@pugconsultancy.com

Social stuff